UWA Social is an all-in-one social networking platform that brings together social connections, private chats, music, events, and marketplace experiences. However, its existing experience lacked a clear introduction to the platform's ecosystem, making it difficult for new users to understand its value and explore its offerings from the beginning.

The primary challenge was to improve the first-time user experience by addressing the basic login/signup entry point, which offered limited guidance and personalisation. The goal was to reduce registration friction, communicate the platform's value, create a more engaging onboarding journey, and encourage users to complete signup and start exploring UWA.

As the Lead Product Designer, I led the onboarding redesign from research and competitor benchmarking to UX strategy, user flows, wireframing, prototyping, and high-fidelity UI design. I focused on creating a value-first introduction, simplifying account creation, and introducing profile personalisation to build a more intuitive experience, with the broader business goal of improving signup conversion, user activation, and long-term engagement.

UWA Social

I'm a UX & Product Designer who loves turning ambitious ideas into experiences that feel effortless.

My journey in design started with curiosity sketching ideas, exploring visuals, and wondering how things could work better. Over time, that curiosity evolved into a passion for understanding people, solving real problems, and creating meaningful digital products.

With 4+ years of experience across SaaS, social media, real estate, blockchain, and IoT, I've learned to look beyond the interface. I enjoy connecting the dots between user needs, business goals, and technology to create products that are not just visually engaging but genuinely useful.

I love experimenting with new ideas, exploring emerging technologies, and finding unexpected ways to make digital experiences more human.

For me, good design isn't just about what people see. It's about what they feel, understand, and remember.

• Product Impact: Contributed to the latest product design of Sociall, helping drive the platform to 10K+ downloads and demonstrating the impact of user-centered design on product adoption.

• End-to-End Product Design: Led the product design process from understanding requirements and UX research to wireframing, prototyping, UI design, and final design handoff.

• Stakeholder Collaboration: Collaborated with international clients, project managers, developers, and stakeholders to translate business requirements into intuitive, user centric digital solutions.

• End-to-End Product Design: Led the entire design process, from ideation to user testing, ensuring a seamless and user-centric experience for all products.

Sociall is an all-in-one social media application designed to bring multiple social media experiences into one place

Social media users today face a fragmented and distracting digital experience, switching between multiple platforms while dealing with intrusive advertisements, algorithm-driven feeds, misinformation and AI-generated content.

There is a growing need for a more transparent and user-controlled social experience that brings multiple platforms together in one place, reduces unnecessary distractions, and helps users distinguish authentic content from AI-generated or misleading information. Sociall aims to solve these challenges through a unified social media hub, an ad-free browsing experience, user-controlled content feeds and an AI-powered Reality Check feature.



The primary challenge was to bring multiple social media experiences into one unified application without compromising the unique browsing habits and interaction patterns users associate with platforms like Instagram and YouTube. Each platform serves different user needs, content formats, and engagement behaviors, making it essential to create a consistent yet flexible experience that feels familiar across different use cases.


As the end-to-end Product Designer, I was responsible for balancing these diverse behaviors within a seamless, visually engaging interface tailored to Gen Z and a broader digital audience. This included designing intuitive platform switching, developing a distinctive custom dragon mascot named Alan from scratch to establish a recognizable brand identity, and creating engaging interactions and animations using Adobe After Effects and Rive.

As the Lead UX/UI and Product Designer, I led product discovery and UX research by brainstorming business requirements, identifying user pain points, and understanding user behaviors. I designed end-to-end user journeys, information architecture, wireframes, high-fidelity UI mockups, and intuitive screens to unify multiple social media experiences with seamless platform switching. I also developed a scalable design system with reusable components, typography, colors, and consistent UI patterns to maintain a cohesive experience across the application.

Alan is Sociall’s custom-designed dragon mascot, created to give the platform a distinctive personality and serve as a friendly guide throughout the app. Inspired by Sociall’s brand logo and the expressive charm of animated characters, Alan was designed to make the digital experience feel more approachable, engaging, and memorable, particularly for Gen Z and a wider social media audience.


I developed Alan from scratch, beginning with hand-drawn concepts and expressions in a notebook before refining the character digitally in Adobe Illustrator. I explored different facial expressions, emotions, poses, and gestures to make Alan adaptable to various user scenarios. These variations allow the mascot to communicate different moods, provide visual feedback, and guide users through key interactions across the application.

Contributed to product design improvements as Sociall surpassed 45K+ downloads, supporting approximately 45% growth in product adoption.

Sociall was designed to create a healthier, more intentional relationship with social media by giving users greater control over the content they consume. By reducing intrusive advertising, moving away from tracking-driven recommendations, and prioritizing content users actively choose to follow, the platform aims to minimize digital distractions, reduce information overload, and support a more positive browsing experience. Its AI-powered Reality Check feature further encourages digital awareness by helping users assess whether online content may be AI-generated or human-created.

45k+

4.6/5

+45%

Sociall

Realproton is a tokenized real estate investment platform

Realproton aimed to simplify the process of managing and purchasing digital tokens by addressing the complexity of cryptocurrency transactions and fragmented asset management. Users needed a more accessible way to purchase tokens using both traditional currency (USD) and cryptocurrency, while administrators required better control over token transactions, user activities and platform operations. The challenge was to design an intuitive, secure and scalable platform with a seamless token-purchasing experience and a centralized admin dashboard for efficient management of the Realproton ecosystem.

Simplifying the crypto token purchasing process for both USD and cryptocurrency users.


Creating a clear and intuitive transaction flow for users with different levels of crypto knowledge.


Designing a centralized admin dashboard to manage token purchases, transactions and user activities.
Presenting complex financial information in an easily understandable format.


Maintaining consistency, clarity and usability across the user-facing platform and admin panel.

Research & Discovery: Understanding business requirements, user needs and platform objectives.


UX Strategy: Defining user flows, information architecture and overall product structure.


Wireframing: Creating low-fidelity wireframes and mapping key user journeys.


UI Design: Designing intuitive interfaces for the token purchasing platform and admin dashboard.


Prototyping: Building interactive prototypes to demonstrate key workflows.


Design System: Establishing consistent typography, colors, components and reusable patterns.


Developer Handoff: Preparing design specifications and collaborating with developers during implementation.

Simplified the token purchasing experience across USD and cryptocurrency.


Improved transaction visibility through a centralized admin dashboard.


Created a consistent and intuitive experience for users and administrators.


Established a scalable design foundation for future platform enhancements.

Realproton App

An integrated token management platform that enables users to purchase tokens using USD or cryptocurrency.

Realproton needed a unified platform to simplify cryptocurrency token purchases and management. Users required an intuitive way to purchase tokens using USD or cryptocurrency, while administrators needed a centralized system to manage users, monitor transactions, and oversee platform activities. The challenge was to create a seamless and consistent experience across both the user-facing web app and the admin panel.

Simplifying Token Purchases: Making token purchases through USD and cryptocurrency easy to understand and complete.


Building User Trust: Presenting transaction details and financial information clearly.


Efficient Admin Management: Organizing users, token purchases, and transaction data in one centralized dashboard.


Managing Complex Data: Making financial and operational information easy to navigate and interpret.

Consistent Experience: Maintaining a cohesive design language across the user-facing platform and admin panel.

UX research and requirement analysis


User flows and information architecture


Wireframing and interaction design


UI design for web app and admin dashboard


Prototyping and usability improvements


Design consistency and developer handoff

Realproton Web & Admin

A user-centric PropTech platform designed to simplify property discovery, streamline real estate management, and connect buyers with the right opportunities.

Traditional real estate transactions often involve high brokerage fees, hidden charges, and unnecessary intermediaries, making property discovery expensive and frustrating. DOST aims to eliminate brokerage costs by connecting buyers and property owners directly, creating a more transparent, affordable, and hassle-free property discovery experience.

Eliminating Brokerage: Creating a direct connection between property owners and buyers without unnecessary broker involvement or fees.


Building Trust: Making property details, pricing, and ownership information transparent.


Simplifying Property Discovery: Helping users find relevant properties through an intuitive search and filtering experience.


Direct Communication: Enabling smooth interaction between buyers and property owners.

Led the complete product design journey for DOST PropTech, from concept and UX strategy to final UI, motion, and marketing execution.


- End-to-end product design
- User flows and interaction design
- Design system and visual identity
- Micro-interactions and product animations
- Explainer video creation and video editing
- Marketing strategy and creative direction

DOST Proptech

An IoT-based solar-powered CCTV monitoring platform designed to enable remote surveillance and centralized camera management.

Traditional CCTV systems often require continuous power, on-site monitoring, and complex management. ICU Solarcam aimed to simplify surveillance through a solar-powered IoT solution, enabling users to monitor camera feeds remotely and manage devices through a centralized platform.

Real-Time Monitoring: Making camera feeds and surveillance information easily accessible.


Device Management: Simplifying the management and monitoring of multiple CCTV devices.


Data Visualization: Presenting camera status, connectivity, and device information clearly.


Usability: Creating an intuitive dashboard for efficient monitoring and navigation.


Information Hierarchy: Organizing device controls and surveillance data for quick access.

Understanding product requirements and user workflows.


Information architecture and user flows.


Wireframing and dashboard layout.


UI design for the admin panel.


Interactive prototyping.


Design consistency and developer handoff.

ICU Solarcam

Sunit’s attention to detail and ability to balance aesthetics with usability stood out in every project we collaborated on.

Aisha Verma

Sunit’s design decisions always connect back to the user journey — crisp, intuitive, and well-reasoned.

Problem Statement

Key Challenge

My Role

Sunit Solanki